Why I created Electromix Records

There comes a time in the life of a radio host when you realize that the microphone doesn’t belong to you. The voice is yours, but the station belongs to someone else. The playlist is decided by someone else. The audience you build every morning, piece by piece, joke by joke — it belongs to the brand, not you.

In 2008, after almost ten years of radio — NRJ, Fun Radio, MFM — I understood that I wanted to create something that would truly be mine. Not carrying the voice of others. Wear mine.

---

The call of production

Electronic music, I was immersed in it since my NRJ years. The interviews with Bob Sinclar, the parties, the playlists that I built for my shows. But there was always this frustration: I was selecting other people’s music. I staged it. I introduced her. But I didn’t create it.

Meeting Denis Ladegaillerie three years earlier had shown me that the wall between “creating music” and “putting it into the ears of the whole world” no longer existed. No need for Universal anymore. No more begging an art director for twenty minutes. A good title, a digital distributor, and the world opens.

So I jumped.

---

The first sounds

Electromix Records was born in 2008 with a simple objective: to release quality house music and electro, and distribute it around the world via Believe.

My first single —Ibiza Hype— comes out under my own name. It’s a strange moment. Go to the other side. No longer be the one who presents the music, but the one who makes it. When I heard my song for the first time in a set, in a club, with people dancing to it without knowing that the former radio host was in the room… it was a feeling difficult to describe. A mixture of pride and unreality.

Then things happen.Give Love, remixed byMuttonheads— a duo recognized in the European house scene. When producers of this caliber agree to touch your track, it’s a validation you can’t buy.

---

The catalog

Over the years, Electromix Records has grown:

Yane Solöne— Facing the Sea, Playa d’en Bossa, Stomp, Open Your Mind, Quebras Esta DJ. An artist project that taught me how to manage the development of a career from A to Z.

Oliver Kaan & Diana Joselle—Right Beside You.2 Fabiola—Straight to the Top.Platinum Girls—Ignite My Fantasy.Chris Feelding—Love on Track.Jim Marlaud & Al Swan—Love You Like That.

And the compilationClubbin’trax 2.0— 24 titles brought together to show the DNA of the label.

In total:13 singles, 1 compilation. Distributed on Spotify, Beatport, Apple Music, Deezer, YouTube Music, Amazon, Tidal. In240+ territories. From Japan to Brazil, from Scandinavia to Australia.

The former chef from Jouy-en-Josas had his music heard all over the world.

---

What running a label teaches you about entrepreneurship

A label is a business disguised as passion. Each single is a product launch. Each artist is a partnership to be built and managed. Each release has a strategy, a timing, a positioning.

You learn marketing — not the kind of PowerPoint slides, the kind that makes someone click “play” instead of scrolling. You learn management — contracts, royalties, splits. You learn patience — a title can take six months to find its audience.

And most importantly, you learn that creating something of your own, even if it’s small, even if it doesn’t make you a millionaire — it’s worth infinitely more than building someone else’s audience.

---

The break

In 2013, personal life took over. Marriage, children, then divorce. A period where you no longer create — you survive. The label has fallen asleep. Not dead, but in hibernation.

The titles remained online. Royalties continue to fall, modestly. The catalog still exists, intact, somewhere in the Believe servers which powers platforms around the world.

Thirteen years of silence.

---

2026 — The awakening

Today, Electromix Records comes back to life under the bannerKomby Music. New titles —Komby Komby, Komby Make It Easy— mark the beginning of a new era.

It’s not nostalgia. It’s the culmination of a whole journey. Radio gave me the voice and the marketing. The label gave me production and distribution. Expatriation gave me freedom and perspective. Digital CHR gave me the land and the technology.

And Komby puts it all together in one machine.

Since 2008, I have learned how to create, distribute, market and scale a creative product on a global scale. The only thing missing was the right vehicle to carry everything at once.

This vehicle now exists. And this time, he won’t fall asleep.

---

Next article: How the retail crisis transformed Digital CHR — and why the agency model is doomed.