Komby in 14 Steps: Step 10: Study Case, the faith of becoming a case study
Sometimes I imagine the lecture hall before it exists: a professor opening a textbook on Komby Dot IO, a growth curve on the wall, students noting churn. Then another voice (mine) cuts the lecture: the real lesson isn't on page sixty-nine.
Study Case is the track of faith: believing that one day Komby will be a case study, and carrying the pride of succeeding enough for that dream to hold. They can copy the curves. Not the face.
The trial: believing before the lecture hall exists
When you bootstrap, when they tell you "too much", the case study doesn't exist yet. There's you, the doubt, and a conviction: one day, what I'm building will be taught.
That faith is fuel. Without it, you give up the moment a door closes. With it, you carry on. They'll be sitting in the lecture hall; me, I'll have won every line of the curve in lived experience. They can study the strategy. Not instinct. Not heart.
MetaSaaS in the lecture hall
When the professor opens the textbook, he'll hit what funds already struggle to classify. Mono-SaaS on one side. MetaSaaS on the other: restaurants, offices, nightclubs; reservations, CRM, reviews, social, web, recruitment, payments, GEO/SEO, Capsule. Y Combinator said "too much" in 2026. The field answers "finally, one place."
Breaking the rules here is having refused to fragment the world to please a portfolio. If that choice becomes a case study, it will be with the pride of having held course.
Why this title
Study Case came out like a vision before the proof. Composing was bringing pride into the present hard enough to carry on. One day they'll analyse the curve. That day, the real syllabus was the path, not the imaginary lecture hall.
Letting it land
Study Case projects Komby Dot IO into the textbooks while reminding that instinct and heart can't be taught. Make It Easy and MetaSaaS: we chose the field over the fund's box.
Next: Wan Chai.
Alexandre Auger, CEO of Komby
*Step 10/14. Previous: Like Katy (09). Next: Wan Chai (11)*
French entrepreneur, expatriate since 2016. From radio to tech, from Bangkok to London via Hong Kong and Montreal. Founder of Komby (SaaS/AI). This blog tells the journey.